Archetype Identification
Discover core identity archetypes that define who someone is - from "Tech Enthusiast" to "Wellness Advocate" to "Sports Fanatic".
Person Interests Discovery Tool
Uncover deep persona insights from Instagram following patterns using a LinkedIn URL
Try it free — no credit card required
What You Get With Interest Discovery
Understand people on a deeper level with AI-powered social analysis
Faith & Values Discovery
Understand religious affiliations, spiritual interests, and core values that drive decision-making and priorities.
Motivation Insights
Uncover what motivates someone - causes they care about, goals they pursue, and passions that drive them.
Lifestyle & Hobbies
Map hobbies, entertainment preferences, and lifestyle interests from fitness and travel to food and fashion.
Brand Affinities
Identify brands they love across categories - fashion, technology, automotive, food & beverage, and more.
Location Intelligence
Discover geographic connections, hometown signals, and places that matter to them for localized outreach.
Interest Categories Discovered
Deep persona insights from Instagram following patterns
Archetypes
- Core Identity
- Personality Markers
- Interest Clusters
- Behavioral Patterns
Faith & Values
- Religious Affiliation
- Spiritual Interests
- Core Values
- Supporting Signals
Motivations
- Causes & Goals
- Passions
- Driving Forces
- Priority Signals
Hobbies
- Fitness & Sports
- Creative Pursuits
- Travel & Food
- Lifestyle Activities
Entertainment
- Music Preferences
- Sports Teams
- Shows & Media
- Content Interests
Brand Affinities
- Fashion Brands
- Technology
- Food & Beverage
- Automotive
Cultural Heritage
- Cultural Background
- Community Ties
- Heritage Signals
- Cultural Identity
Locations
- Geographic Ties
- Place-Based Interests
- Regional Signals
- Inference Notes
How Interest Discovery Works
Uncover personal interests in three simple steps
1
Enter LinkedIn URL
Paste the LinkedIn profile URL for the person you want to analyze
2
AI Analyzes Following
Our AI finds their Instagram and examines who they follow to identify patterns
3
Get Persona Insights
Receive detailed interests, archetypes, values, hobbies, and brand affinities
Built for Personalized Engagement
Interest discovery powers authentic, relevant outreach
Persona Building
Build rich customer personas based on real interests, not guesswork. Understand what makes your audience tick.
Personalized Outreach
Craft highly relevant messages by referencing shared interests, favorite brands, or common values.
Relationship Building
Find common ground with prospects. Know their hobbies, sports teams, and interests before conversations.
Audience Understanding
Analyze multiple prospects to identify patterns and build targeted segments based on shared interests.
Frequently Asked Questions
How does interest discovery analyze Instagram?
We analyze the accounts a person follows on Instagram. By examining patterns in their social graph - the mix of influencers, brands, publications, and personalities they follow - our AI identifies clusters that reveal interests, values, and preferences. This approach works because who someone chooses to follow reflects their authentic interests.
What types of interests can be discovered?
We discover a comprehensive range of interests including: identity archetypes, faith and religious values, core motivations and causes, lifestyle hobbies (fitness, travel, food, fashion), entertainment preferences (sports teams, music, shows), professional interests, brand affinities across categories, cultural heritage, and geographic connections.
Does the Instagram profile need to be public?
For best results, the Instagram profile should be public or have public following information. If a profile is completely private with hidden following data, we may not be able to perform a full analysis. Most professional and business profiles have public following lists.
How can I use interest insights for sales?
Interest insights help you personalize every touchpoint. Reference a prospect's favorite sports team in an email, mention a shared hobby on a call, or tailor your pitch around causes they care about. This authentic personalization dramatically improves response rates and builds genuine rapport.
Is there a free trial?
Yes! We offer a free trial that lets you test the interest discovery tool with no credit card required. Sign up and start discovering personal interests immediately to see the depth of persona insights available.
Can I use interest discovery via API?
Absolutely! In addition to this web tool, we offer a full REST API for interest discovery. You can integrate it into your CRM, sales tools, or any application. Check out our API documentation for details.